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RATIONALE OF BBA
The Bachelor of Business Administration Program with majors
in Tourism, International Business, Information Systems and Marketing is well equipped
to meet the UAE’s reputation as an international tourism and business hub. The Program
provides trained manpower to meet exponential growth in tourism, information systems,
international business and marketing areas.
Goals:
· Develop effective communication, problem solving, decision
making, computer and numerical capabilities through general education courses.
· Equip students with advanced business acumen that helps
them understand the key business functions and the links between them.
· Develop competitive skills and competencies through internship,
thereby improving employability in the UAE and Gulf business organizations
· Provide students with stimulating and learning-friendly
atmosphere to utilize higher levels of their intellectual capacity, required for
specializing in their respective areas of study.
· Inculcate the habit of lifelong independent learning for
continuous growth and development
Objectives:
Build students’ general education skills in areas such
as English, Humanities, Science, Computers, Mathematics
and Islamic culture.
Enhance students’ understanding of various business functions
and the inter-linkages between them through the core business courses.
Augment students’ practical knowledge through technical
/ field visits, expert lectures from industry professionals, and internship experience
in various types of business organizations.
Develop the power of critical enquiry, logical thought,
analysis and interpretation through an independent research study.
Synthesize theory and practice within the sphere of travel
and tourism, marketing, information technology, and international business.
Encourage students to utilize their fullest intellectual
capacity to experience self-improvement and lifelong professional growth.
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